Privacy Policy & SMS Terms of Service

Effective Date: July 23, 2026
Last Updated: July 23, 2026

Forrest Wright Insurance Agency Inc., a Farmers Insurance agency, is committed to protecting your privacy and safeguarding the personal information we collect from customers, prospective customers, website visitors, employees, applicants, contractors, and others who interact with our agency.

We use personal information only as reasonably necessary to quote, offer, provide, service, maintain, and improve insurance products and related services. We limit access to personal information to individuals and organizations with a legitimate business need, including agency personnel, insurance carriers, service providers, and other authorized parties involved in insurance transactions.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information in connection with our website, office, phone calls, emails, text messages, online forms, appointment scheduling, marketing communications, and other agency operations.

Marketing Communications and Consent

By submitting your personal information through our website, online forms, quote requests, appointment tools, phone calls, emails, text messages, or through one of our partners, you consent to receive communications from or on behalf of Forrest Wright Insurance Agency Inc., Farmers Insurance, affiliated insurance companies, and their representatives.

These communications may include phone calls, text/SMS or MMS messages, emails, mail, appointment reminders, coverage review reminders, quote follow-ups, policy service communications, renewal communications, and marketing communications related to insurance products or services.

Calls or text messages may use an automated telephone dialing system, artificial voice, or prerecorded message where permitted by law. Your consent is not a condition of purchasing insurance. Message and data rates may apply. Messaging frequency may vary.

You may opt out of marketing communications by calling us at 530-971-2484, clicking the “Unsubscribe” link in an email you receive from us, replying STOP to a text message you receive from us, or mailing a written request to our office at:

Forrest Wright Insurance Agency Inc.
6127 Clark Rd, Ste 300
Paradise, CA 95969

Mobile Messaging, SMS Consent, and Opt-In Privacy

Forrest Wright Insurance Agency Inc. may collect your mobile phone number and SMS/text message consent when you submit a form, request a quote, schedule an appointment, contact our agency, request policy service, or otherwise provide your information to us.

We may use your mobile number to send conversational, informational, service-related, and promotional SMS/text messages. These messages may include quote follow-ups, appointment reminders, policy service updates, renewal reminders, coverage review reminders, claims-related communication, customer service responses, and insurance-related marketing communications.

No mobile opt-in or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.

All text messaging originator opt-in data and consent will not be sold, rented, shared, or disclosed to third parties or affiliates for their marketing or promotional purposes.

Information may be shared with service providers only as reasonably necessary to deliver SMS/text messages on our behalf, support agency operations, comply with law, prevent fraud, protect security, or provide requested insurance services.

SMS Terms of Service

If you consent to receive conversational, informational, service-related, or promotional SMS messages from Forrest Wright Insurance Agency Inc., you agree to receive those types of SMS messages from us.

SMS messages may include quote follow-ups, appointment reminders, policy service updates, renewal reminders, coverage review reminders, claims-related communication, customer service responses, and insurance-related marketing communications.

Reply STOP to opt out of SMS messages.
Reply HELP for support.
Message and data rates may apply.
Messaging frequency may vary.

You may also contact us directly at 530-971-2484 or forrest@forrestwrightinsuranceagency.com.

Visit https://forrestwrightinsuranceagency.com/privacy-policy to view our Privacy Policy and SMS Terms of Service.

Information We Collect and Retain

We may collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device. This is referred to in this policy as “personal information.”

Personal information does not include publicly available information from government records, deidentified information, or aggregated consumer information.

Depending on your relationship with our agency, we may collect the following categories of personal information:

Identifiers

This may include your name, mailing address, property address, email address, phone number, mobile phone number, date of birth, Social Security number, driver’s license number, government identification number, online identifier, IP address, signature, or similar identifiers.

We retain this information only as long as reasonably necessary to fulfill the purpose for which it was collected, service your insurance needs, comply with legal or regulatory requirements, and follow our internal procedures.

California Customer Records Information

This may include information such as name, address, telephone number, insurance policy number, financial information, medical information, or other information necessary for insurance transactions.

We retain this information only as long as reasonably necessary to fulfill the purpose for which it was collected, service your insurance needs, comply with legal or regulatory requirements, and follow our internal procedures.

Protected Classification Characteristics

This may include legally protected characteristics under California or federal law when required or relevant for insurance, underwriting, rating, employment, compliance, or regulatory purposes.

We retain this information only as long as reasonably necessary to fulfill the purpose for which it was collected, comply with legal or regulatory requirements, and follow our internal procedures.

Commercial and Insurance Information

This may include records of insurance products or services purchased, considered, quoted, or requested; policy numbers; claims information; property information; vehicle information; premium information; payment history; and other insurance-related transaction records.

We retain this information only as long as reasonably necessary to fulfill the purpose for which it was collected, service your insurance needs, comply with legal or regulatory requirements, and follow our internal procedures.

Audio, Visual, or Similar Information

This may include call recordings, voicemail messages, photographs, video recordings, or other audio or visual information collected during agency operations.

We retain this information only as long as reasonably necessary to fulfill the purpose for which it was collected, comply with legal or regulatory requirements, and follow our internal procedures.

Internet or Electronic Network Activity

This may include browser type, IP address, website interactions, cookies, device information, referral source, online form activity, advertisement interactions, and other electronic network activity.

We retain this information only as long as reasonably necessary to operate and improve our website, provide requested services, comply with legal or regulatory requirements, and follow our internal procedures.

Geolocation Data

This may include information derived from your IP address, physical address, phone number, device, browser, or website interaction.

We retain this information only as long as reasonably necessary to fulfill the purpose for which it was collected, provide requested services, comply with legal or regulatory requirements, and follow our internal procedures.

Professional, Employment, or Applicant Information

This may include job titles, employment history, education history, licenses, certifications, work eligibility, references, interview notes, application materials, and similar workforce-related information.

We retain this information only as long as reasonably necessary to fulfill employment, hiring, compliance, or business purposes and in accordance with applicable legal or regulatory requirements.

Education Information

This may include school history, training, certifications, or other education-related information provided by employees, applicants, contractors, or similar individuals.

We retain this information only as long as reasonably necessary to fulfill employment, hiring, compliance, or business purposes and in accordance with applicable legal or regulatory requirements.

Inferences

This may include information drawn from other personal information to better understand preferences, insurance needs, communication preferences, service needs, or product suitability.

We retain this information only as long as reasonably necessary to fulfill the purpose for which it was collected, service your insurance needs, comply with legal or regulatory requirements, and follow our internal procedures.

Sensitive Personal Information

This may include Social Security number, driver’s license number, state identification number, financial information, insurance information, health-related information, precise geolocation where applicable, communications with us, and other sensitive information necessary to quote, issue, service, or maintain insurance products.

We retain this information only as long as reasonably necessary to fulfill the purpose for which it was collected, service your insurance needs, comply with legal or regulatory requirements, and follow our internal procedures.

Why We Collect Personal Information

We collect and use personal information for one or more of the following purposes:

To offer, quote, provide, maintain, service, and improve insurance products and related services.

To communicate with you about quotes, applications, policies, renewals, billing, claims, coverage questions, appointments, and service requests.

To verify your identity.

To prepare, submit, process, and service insurance applications, bind requests, endorsements, cancellations, renewals, and policy changes.

To provide insurance quotes or other insurance-related services through Farmers Insurance, affiliated insurance companies, brokers, agents, insurance support organizations, and other authorized parties.

To process transactions, payments, billing requests, and related financial activity.

To apply relevant discounts or rating factors.

To provide customer service, quality assurance, and training.

To conduct analytics, research, business planning, marketing, and website improvement.

To provide marketing communications, newsletters, appointment reminders, coverage review reminders, and promotional materials.

To send conversational, informational, service-related, and promotional SMS/text messages when you have provided consent.

To detect, prevent, and investigate fraud, unauthorized activity, data security incidents, or other malicious, deceptive, fraudulent, or illegal activity.

To maintain, secure, and improve our systems, website, communication tools, and business operations.

To comply with applicable laws, insurance regulations, carrier requirements, court orders, governmental requests, or other legal obligations.

To protect our legal rights, enforce agreements, defend claims, and protect our customers, employees, agency, property, and business operations.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including through quote forms, applications, emails, phone calls, text messages, office visits, appointments, online forms, payment activity, or other communications.

Indirectly from you, including through interactions with our website, online forms, advertisements, emails, scheduling tools, or communication systems.

From insurance carriers, underwriting systems, claims systems, brokers, agents, insurance support organizations, consumer reporting agencies, and other insurance-related third parties.

From government agencies, including departments of motor vehicles, public records, licensing agencies, and regulatory authorities.

From marketing partners, referral partners, vendors, service providers, and similar business partners.

From cookies, web beacons, analytics tools, tracking technologies, and similar online technologies.

Website Tools, Cookies, and Tracking Technologies

We may use cookies, web beacons, analytics tools, scheduling tools, online forms, customer relationship management systems, communication platforms, and similar technologies to operate our website, understand website performance, improve user experience, process quote requests, schedule appointments, and provide agency services.

These technologies may collect information such as your IP address, device information, browser type, location derived from IP address, time of visit, pages viewed, referring website, whether you are a returning visitor, and how you interact with our website or forms.

We may use third-party tools for website analytics, online forms, appointment scheduling, customer communication, marketing, lead tracking, call handling, and agency operations.

Your browser or device may include “Do Not Track” functionality. At this time, our website may not respond to Do Not Track signals.

Information Collected from Third Parties

We may collect personal information from individuals or entities other than the person proposed for coverage when reasonably necessary for insurance transactions or related services.

For example, we may receive information from:

Insurance companies we contact to quote, underwrite, issue, or service insurance.

Consumer reporting agencies.

Departments of motor vehicles.

Claims databases or insurance support organizations.

Marketing or referral partners.

Payment processors.

Vendors and service providers.

Other agents, brokers, or authorized representatives involved in insurance transactions.

How We Use and Disclose Personal Information

We may use or disclose personal information for one or more of the following business or commercial purposes:

To fulfill or meet the reason you provided the information.

To respond to quote requests, service requests, policy questions, claims questions, appointment requests, or other inquiries.

To provide insurance quotes, applications, policies, endorsements, cancellations, renewals, claims-related support, and other insurance-related services.

To process payments, billing, transactions, and related financial activity.

To prevent transactional fraud and protect against unauthorized activity.

To send newsletters, promotional materials, appointment reminders, coverage review reminders, and other marketing or service communications.

To send SMS/text messages when you have provided consent.

To assess, improve, and develop our business, website, products, services, customer experience, and agency operations.

To comply with applicable laws, insurance regulations, carrier requirements, court orders, or governmental requests.

To make required or advisable reports to insurance regulators, law enforcement, government agencies, or similarly situated authorities.

To defend ourselves against claims, enforce our rights, protect our employees or property, and preserve agency operations.

To provide or receive shared organizational services, such as claim support, risk management, compliance, marketing, technology, data security, accounting, tax, legal, or administrative services.

To evaluate or complete a merger, sale, book transfer, divestiture, restructuring, reorganization, dissolution, or other transfer of some or all of our assets, business operations, or customer relationships, where personal information may be among the assets evaluated or transferred.

We will not collect additional categories of personal information or use personal information for materially different, unrelated, or incompatible purposes without providing appropriate notice where required by law.

Sharing Personal Information

We may disclose personal information to third parties for business purposes, insurance purposes, compliance purposes, or as otherwise required or permitted by law.

When we disclose personal information to a service provider or vendor for a business purpose, we require the recipient to use the information only for the authorized purpose, keep the information confidential, and protect the information as required by applicable law and contract.

We may share personal information with:

Insurance companies and affiliated insurance carriers.

Farmers Insurance and related entities.

Agents, brokers, and insurance representatives.

Service providers and vendors.

Internet service providers.

Data analytics providers.

Marketing, advertising, lead, and communication service providers.

Customer relationship management providers.

Payment processors.

Legal, tax, accounting, compliance, and administrative support providers.

Government entities, law enforcement, courts, and regulators.

Consumer reporting agencies.

Departments of motor vehicles.

Insurance support organizations.

Claims-related service providers.

Technology, cybersecurity, hosting, and website service providers.

Mobile opt-in information and text message consent are treated separately from the general sharing practices listed above. No mobile opt-in or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.

Categories of Personal Information Disclosed

In the previous twelve months, we may have disclosed the following categories of personal information for business purposes:

Identifiers.

California Customer Records information.

Protected classification information.

Commercial and insurance information.

Audio, visual, or similar information.

Internet or electronic network activity.

Geolocation information.

Professional or employment-related information.

Education information.

Inferences.

Sensitive personal information.

These categories may be disclosed to insurance companies, Farmers Insurance, agents, brokers, service providers, regulators, law enforcement, payment processors, claims-related parties, and other parties involved in insurance transactions or agency operations.

The categories above exclude text messaging originator opt-in data and consent. No mobile opt-in or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.

Sale of Personal Information

We do not sell personal information for money.

We do not sell, rent, or share mobile opt-in information or text message consent with third parties or affiliates for marketing or promotional purposes.

If our use of cookies, analytics, advertising, lead tools, or similar technologies is considered a “sale” or “sharing” under applicable California privacy law, we will provide any required notice and opt-out mechanism as required by law.

How We Protect Personal Information

Protecting customer information is important to our agency. We maintain reasonable physical, electronic, and procedural safeguards designed to protect personal information from unauthorized access, disclosure, misuse, loss, alteration, or destruction.

We restrict access to personal information to agency personnel, insurance carriers, vendors, and other authorized parties who need the information to perform their duties or provide services. We require individuals and service providers with access to personal information to protect it and keep it confidential.

No website, system, email, phone, text, or electronic communication method is completely secure. We cannot guarantee absolute security, but we work to use reasonable safeguards consistent with our business operations and applicable legal and regulatory requirements.

California Privacy Rights

Depending on applicable law and your relationship with us, California residents may have certain rights regarding personal information, including the right to request information about:

The categories of personal information we collect.

The purposes for which we collect personal information.

The categories of sources from which personal information is collected.

The categories of third parties with whom personal information is shared.

The categories of personal information disclosed for business purposes.

California residents may also have the right to request access to certain personal information, request correction of inaccurate personal information, request deletion of personal information, opt out of certain sales or sharing where applicable, and limit certain uses of sensitive personal information where applicable.

These rights may be subject to exceptions, including exceptions related to insurance transactions, legal obligations, regulatory requirements, fraud prevention, security, claims, underwriting, servicing, employment records, and other permitted uses.

To submit a privacy-related request, contact us using the information below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time at our discretion. When we make changes, we will post the updated Privacy Policy on our website and update the effective date or last updated date.

Your continued use of our website or services after changes are posted constitutes your acceptance of the updated Privacy Policy, to the extent permitted by law.

Contact Us

If you have questions or comments about this Privacy Policy, how we collect and use personal information, your choices and rights regarding such use, or if you wish to submit a privacy-related request, contact us at:

Forrest Wright Insurance Agency Inc.
A Farmers Insurance Agency
6127 Clark Rd, Ste 300
Paradise, CA 95969

Phone: 530-971-2484
Email: forrest@forrestwrightinsuranceagency.com
Website: https://forrestwrightinsuranceagency.com